Meet Brendan
The Power of a Day is not just a brand—it is a philosophy. It is the belief that extraordinary transformations happen not through grand gestures, but through the accumulation of daily dedication.
I am Brendan McLelland, and for years I have been documenting my journey of mastering challenging skills through structured 30-day challenges. From muscle-ups to backflips, from climbing to advanced calisthenics—each challenge has taught me that the human body and mind are capable of incredible adaptation when given consistent stimulus.
Through my YouTube channel and this platform, I share the raw, unfiltered journey—the struggles, breakthroughs, and everything in between. Because real transformation is not about looking perfect; it is about showing up imperfect and getting better every single day.
Watch My Journey
The Philosophy
Why 30 days? Because it is long enough to see real progress, short enough to stay motivated, and structured enough to build lasting habits.
Consistency
Small daily actions compound into massive results over 30 days.
Passion
Love for movement and the drive to push boundaries every day.
Intensity
Give 100% during training, then rest and recover properly.
Commitment
30 days is non-negotiable. Show up regardless of motivation.
Of dedicated training and fitness journey
Trusted partner for 8 years of training
Community of dedicated challengers
Let Us Connect
Have questions about starting your own 30-day challenge? Want to collaborate? I would love to hear from you.
Get in Touch